do not worry about that - it is quite common.

there can be various reasons.
first of all, they would have to read the information provided. if they did - to no effect - that just can not be remedied.
some individuals may comprehend, but subsequently reject it.
again - that's fine - they do what they must or fail to do what they want.
above all, please don't try to explain - it is likely to be a complete waste of your time.

DeepCheque is an elaborate, multi-functional system, it is not a toy or a gadget or something that even pretends to be simple or easy.